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Benchmark

Best Online Travel Agencies
in AI Search — Preview

Monthly rankings of which online travel agencies get cited and recommended across ChatGPT, Perplexity, Gemini, Google AI Overview and AI Mode when travellers and corporate buyers ask AI which booking platform to use. Live now.

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Live now 6 markets at launch Leisure and corporate queries

Why this benchmark matters

AI now shapes which booking platform
travellers and corporate buyers use.

This benchmark will show, for the first time, which OTAs are being cited and recommended across AI engines when buyers search for booking platforms. The rankings will be updated monthly.

A traveller planning a trip to Japan opens ChatGPT and asks: “Which online travel agency is most reliable for booking flights and hotels to Japan?” A corporate travel manager asks Perplexity: “Best travel booking platform for a company with 200 employees?” The OTA that appears in that AI answer captures consideration. The one that does not is invisible.

How we measure

Sample buyer queries

“Best online travel agency for booking international flights”

“Most reliable OTA for last-minute hotel deals”

“Best travel booking platform for business travel”

“Top OTA for package holidays”

“Which booking site has the cheapest flights”

“Best OTA for luxury hotel bookings”

“Most trusted travel booking site for families”

“Best platform to book experience travel packages”

“Top OTA for booking boutique hotels”

“Best travel app for booking flights and hotels”

“Most reliable OTA for booking travel insurance”

“Best booking platform for solo travellers”

480 query variants per engine · 20 runs per query · 3 engines per market

Markets at launch

Six markets covered
when the OTA benchmark publishes.

Each market tracks the OTAs most relevant to that geography — both global platforms and regional specialists.

Global

2,400

OTAs tracked · 480 prompts/engine

All major OTAs tracked worldwide

United Kingdom

OTAs tracked · 480 prompts/engine

UK-registered and UK-leading OTAs

United States

OTAs tracked · 480 prompts/engine

US-registered and US-leading OTAs

Australia

OTAs tracked · 320 prompts/engine

Australian market OTAs

India

OTAs tracked · 320 prompts/engine

India-based and India-leading OTAs

Southeast Asia

OTAs tracked · 280 prompts/engine

Singapore, Malaysia, Thailand, Vietnam

Preview ranking format

This is what the OTA benchmark will look like
when it launches Live.

Real brand data and Cited Scores will replace the preview placeholders. Get started members are guaranteed inclusion.

Global Rankings — Preview (Live)Live data

#Online Travel AgencyStatus

1OTA Platform A (Global)Live

2OTA Platform B (Global)Live

3OTA Platform C (Global)Live

4Your brand?Now tracked

Claim your spot in this ranking

What gets OTAs cited by AI

Four signal types that predict AI citation
for online travel agencies.

Consumer review platform presence

TrustPilot, Google Reviews, App Store and Play Store ratings are cited extensively in OTA AI answers. Volume, recency, and star rating all influence citation quality scores.

Travel media and press coverage

Mentions in The Guardian Travel, Lonely Planet, Forbes Travel, and major consumer travel publications correlate with citation rate in leisure traveller OTA queries.

Price comparison and metasearch presence

OTAs with consistent presence in Kayak, Skyscanner, Google Flights, and Trivago results gain AI authority signals from the aggregation of those citations.

App and platform quality signals

AI engines increasingly weight app store ratings, user-generated travel reviews, and loyalty programme presence as OTA trust signals, particularly for mobile-first buyer queries.

Best Online Travel Agenciesin AI Search — Preview

AI now shapes which booking platformtravellers and corporate buyers use.

Six markets coveredwhen the OTA benchmark publishes.

This is what the OTA benchmark will look likewhen it launches Live.

Four signal types that predict AI citationfor online travel agencies.

Best Online Travel Agencies
in AI Search — Preview

AI now shapes which booking platform
travellers and corporate buyers use.

Six markets covered
when the OTA benchmark publishes.

This is what the OTA benchmark will look like
when it launches Live.

Four signal types that predict AI citation
for online travel agencies.