Monthly rankings of which online travel agencies get cited and recommended across ChatGPT, Perplexity, Gemini, Google AI Overview and AI Mode when travellers and corporate buyers ask AI which booking platform to use., research programme.
A recurring view of which booking platforms appear across defined leisure and corporate AI buying journeys.
A traveller planning a trip to Japan opens ChatGPT and asks: “Which online travel agency is most reliable for booking flights and hotels to Japan?” A corporate travel manager asks Perplexity: “Best travel booking platform for a company with 200 employees?” The OTA that appears in that AI answer captures consideration. The one that does not is invisible.
How we measureEach market tracks the OTAs most relevant to that geography, both global platforms and regional specialists.
Real brand data and Recommendation Scores will replace the preview placeholders. Get started members are guaranteed inclusion.
Cited does not treat recommendation frequency as an indicator of which brand is best. We find the gap between what customers say and what AI recommends — and measure what that costs in bookings.
A brand appearing consistently in AI answers may have strong structured evidence, a well indexed public profile, or simply more content surface area. A brand absent from AI answers may have equally strong, or stronger, customer evidence that is not yet reaching AI in a structured form. That gap is what Cited investigates.