Cited Research

Studying the relationship between traveller experience, word of mouth and AI recommendation.

Cited studies how post experience customer and market evidence reaches AI recommendation across travel.

Research assets

What Cited studies and publishes.

Cited does not treat recommendation presence as proof of quality. Research investigates where experience evidence and AI recommendation align or diverge, and what evidence patterns correspond with recommendation presence.

In Fieldwork 2026
US Hotel AI Recommendation Report 2026
Measuring the AI recommendation revenue gap for US hotels. Where guest experience evidence fails to reach AI answers — and what it costs in bookings.
Hotels & Resorts · United States
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Planned Q4 2026 Ongoing
Public Teardowns
Cited finds the revenue gap between what customers say and what AI recommends for specific travel brands. The teardown format shows where evidence and recommendation align or diverge.
All travel segments
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Illustrative format Observation
Recommendation Benchmarks
Which brands does AI recommend, and what evidence patterns distinguish those that appear consistently? Benchmarks are observation reports, not quality rankings.
Hotels · Airlines · TMCs · DMCs · OTAs · Tour Operators
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Published Methodology
Cited Methodology
How Cited investigates AI recommendations, traces the evidence associated with those patterns, and measures movement. Define, Baseline, Trace, Strengthen, Rerun.
All travel segments
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Research principles

What Cited will and will not claim.

We use "associated with" not "causes"
Cited investigates correlations between evidence patterns and recommendation presence. We do not claim that any specific evidence type causes a specific recommendation outcome.
We label every research asset by its status
Published, In Fieldwork, Planned, Illustrative. Cited does not present planned or illustrative work as established research.
Recommendation presence is not proof of quality
A brand appearing in AI answers may have stronger evidence structure, not necessarily a stronger product. Cited research investigates both sides of that relationship.

Want to contribute to Cited research?

Cited works with travel brands on evidence investigations that can inform the research agenda.

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