How Cited Works

From travel experience to AI recommendation. Cited measures what happens in between.

We follow the journey from earned evidence to observed recommendation, then rerun the same buying situations to measure change.

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The underlying shift

Post-purchase reputation is becoming part of pre purchase discovery.

Travel has always run on word of mouth. AI changes the scale at which that word of mouth can participate in discovery.

The evidence loop
Experience creates evidence. Evidence can increasingly influence recommendation.
Experience
Stay, flight, cruise, tour, booking, programme.
Evidence
Reviews, advocacy, case studies, media, ratings.
AI draws from
AI systems increasingly draw on the wider evidence environment when forming answers.
Recommendation
The next traveller may encounter your brand through an AI answer before they visit any website.
Word of mouth is becoming machine readable. Cited finds the revenue gap where your guests' evidence stops reaching AI.
How Cited works

Define. Baseline. Trace. Strengthen. Rerun.

Five steps. One defined buying situation at a time. Analyst led and never automated.

01
Define
Agree the specific buying situation: the recommendation to compete for, the traveller type, the market and the competitor set.
02
Baseline
Establish where the brand stands today across five AI channels. Document what AI currently recommends and the evidence associated with those patterns.
03
Trace
Investigate the customer, market and authority evidence behind the observed revenue gap. Identify where evidence is strong and where gaps exist.
04
Strengthen
Improve genuine customer, brand and authority evidence where legitimate gaps exist. Grounded in what customers and the market already prove.
05
Rerun
Run the same defined buying journeys again across the same five AI channels. Measure what changed against the baseline. Every finding traced to evidence.
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What a Cited engagement produces

A documented baseline. Executed evidence work. A 90-day rerun.

Every engagement produces three deliverables. Not a dashboard. Not a monitoring subscription. An analyst document that shows where you were, what changed and what moved.

Deliverable 01
Baseline Report
A documented picture of your current recommendation position across five AI channels. What AI recommends, for which queries, with what associated evidence. This is the before.
Deliverable 02
Evidence Work
Executed interventions across the evidence gaps identified. Verified customer feedback activation, structured content, authority actions, profile improvements. Grounded in what customers already prove.
Deliverable 03
90-Day Rerun
The same buyer journeys run again on the same five AI channels. Movement documented against the baseline. Every change traced to specific evidence actions. This is the after.
If the agreed recommendation shows no measurable movement at the 90-day rerun, Cited continues the evidence work at no additional professional fee.

Ready to see this applied to your brand?

Bring one recommendation you believe your brand should win. We will show you how the method applies.

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