Cited Pricing

One traveller loves the experience. The next asks AI, and gets your competitor.

Word of mouth is becoming machine readable. Cited shows you exactly where that signal is breaking down, and closes the gap.

Find my AI Revenue Gap — free Book a Strategy Call
The unit of work

Every engagement starts with one thing.

A recommendation is the specific AI recommendation your brand wants to win, defined by the buyer, the market and the competitor set.

You do not buy reports, fix packs or ranking credits. You buy progress on a named recommendation. Cited builds the evidence required to compete for it, then tests whether AI perception has shifted.

We do not sell AI rankings. We close the evidence gaps preventing your brand from competing for the recommendations that matter, then measure what changed against the baseline.

Example Recommendation Territories
Hotel, Dubai
“Best family resort in Dubai”
UK families · 4 named competitors
Airline, UK
“Best business class airline London to Dubai”
Corporate travellers · 6 named competitors
DMC. UAE
“Best DMC in Dubai for luxury incentive groups”
UK/EU incentive planners · 5 named competitors
Start here

AI Recommendation Report

Before any engagement, Cited builds a report on your brand: where you are visible to AI, where you are not, and exactly which bookings that gap is costing you.

No brief required. No strategy call needed first. We build it, you see the finding, and you decide what to do next.

One AI recommendation gap identified
5 AI channels tested
Booking cost estimate included
Delivered in 5 business days
$750
Request your report
Applied as credit toward a Recommendation Sprint if you proceed.
What the report covers
Your current AI recommendation position
Where you appear and where you do not across ChatGPT, Perplexity, Gemini, Google AI and AI Mode
The specific recommendation you are losing
One named buyer query where a competitor is being recommended in your place
Why the gap exists
What evidence your competitor has that you do not. Reviews, content, authority, coverage.
Estimated booking cost of the gap
A revenue estimate based on query volume, conversion rates and your market
First three actions to close it
Specific, executable steps your team can act on immediately
Ready to close the gap

Recommendation Sprints

For brands ready to act on the finding. Fixed scope, fixed deliverables, measurable outcome at 90 days. Priced by complexity, territories and markets. Not by company size.

Focus
Recommendation Sprint
$12,500
One territory · One market · One brand
Book a Strategy Call
recommendation definitionOne buyer query, one market, named competitor set
Baseline across 5 AI channelsWhere you stand today, documented with evidence
Evidence gap analysisWhat customers prove vs what AI understands vs where competitors have stronger evidence
Evidence executionContent, profiles, reviews, authority, whatever closing the gap requires
90 day rerunSame buyer journeys retested on the same 5 channels
Movement reportWhat changed, what evidence moved, what is documented

One nominated ownerMarketing, digital or commercial lead with decision authority
Relevant customer evidenceReview access, survey exports, NPS data, brand guidelines
Implementation access or ownerCMS access or nominated implementer for approved changes

8 to 10 weeks from brief to movement report. Best for independent hotels, focused travel businesses, first Cited engagement.
Enterprise
Portfolio Programme
$30,000+
Multiple brands, properties or markets
Talk to Cited
Portfolio territory scopingMultiple properties, routes, brands or markets
Shared evidence modelConsistent methodology across all brands and markets
Implementation governanceCentral standards, local execution, shared benchmarks
Executive movement reportingBoard-level portfolio view of recommendation progress
Senior analyst teamDedicated named team with direct access

Best for hotel groups, airlines, OTAs and enterprise travel companies with multiple brands or markets.
After the Sprint

Continue with Cited.

Most clients run a Sprint to prove the model. Then continue with a quarterly Recommendation Growth Programme to work across multiple territories on an ongoing cadence.

Recommendation Growth Programme
$15,000 / quarter
Multiple territories · Ongoing execution · Quarterly reruns · Custom scope above
See the Programme
What changes by quarter
Quarter 1
Territory definition, baseline, gap report, evidence execution, rerun
Quarter 2
New competitor movement, updated evidence intelligence, additional territory, second rerun
Quarter 3+
Portfolio view, emerging territories, reputation signal monitoring, executive reporting
Client outcomes
“

Cited showed us a gap between what our guests consistently valued and what AI actually associated with the brand. We had no way to see that before.

Sarah D.
Head of Digital Marketing
Luxury Hotel Group, UAE
Turned 400 guest reviews into visible family-travel evidence across AI channels.
“

The work gave our marketing and CX teams one view of the evidence shaping recommendation. That alignment had never existed before the engagement.

Michael T.
CMO
Travel Management Company, UK
Identified three service proof gaps keeping the brand off corporate buyer AI shortlists.
“

We identified customer strengths our website was barely communicating. The evidence was there, it just was not reaching AI in any coherent way.

Layla K.
VP Commercial
International Tour Operator
Destination expertise now structured as evidence in AI-accessible forms across 3 territories.
What Cited commits to

We are precise about what is in our control.

Every engagement includes a measurable baseline, executed changes and a 90 day rerun to prove what moved. If evidence is in place and AI perception has not shifted after a full rerun, we scope and deliver additional work at no cost until we see measurable movement.

We do not control AI engines. We control the quality of the evidence we build. We guarantee the execution and the measurement. The outcome follows the evidence.

Not sure where to start?
Get a $750 AI Recommendation Report first. See exactly where you are losing bookings to AI and which competitor is taking them. Applied as credit if you run a Sprint.