Cited was built because travel brands were being left out of a conversation that was shaping their pipeline — and nobody was measuring it, or fixing it.
A corporate travel manager at a 300-person company opens ChatGPT and types: "Best travel management company for mid-market businesses in the UK." A hotel procurement team asks Perplexity: "Best business hotels in Dubai for a financial services firm." A MICE planner uses Google AI to search for "reliable destination management company in Japan for incentive groups."
These are real buying decisions being shaped by AI answers. And most travel brands — established, reputable, well-funded travel brands — are invisible in those answers.
Not because their product is poor. Because nobody had told them the game had changed, or built a system to measure and fix their position in it. Cited is that system.
The AI visibility market is noisy. Every SEO agency is rebranding as an AI agency. Every SaaS tool has added an AI score. We want to be clear about what distinguishes Cited.
We take five Growth and Enterprise clients per month. Not because of capacity constraints alone, but because quality is non-negotiable and real implementation work cannot be infinitely scaled without compromising it.
The tools for measuring AI visibility exist. The methodology for doing it rigorously exists. The AI engines that matter for travel — ChatGPT, Google AI, Perplexity — are generating the signals every day. What did not exist was a company that applied all of this specifically to travel, at the segment and market depth that travel brands actually need.
Cited was built to be that company. Not a pivot. Not an additional product. The only thing we do.
"The winning move is not having many pages. The winning move is having one segment report that creates anxiety and one audit offer that converts it into pipeline."
Cited product principles
If you run a travel brand and want to know exactly where you stand in AI search — and what it would take to move — start with your Cited Score.