Tours and Experiences

The listing sells the experience. Participants create the proof.

Cited finds where guest experience evidence stops reaching AI — and what that gap costs in bookings.

Book a Strategy Call How it works
Post-experience evidence
Guide qualityAuthenticityGroup sizeSafety recordValue for moneyAccessibility
Evidence created after the experience. Publicly accessible. AI may increasingly draw from this environment.
AI query
“Best small group food tour Rome for families?”
Larger operator recommended. Your guide quality ratings are consistently higher.
Recommendation Gap: specialist guide evidence not reaching AI for family-specific activity queries.
What evidence this segment creates

Every experience creates evidence for the next decision.

Post-experience evidence accumulates publicly after every engagement. As AI takes a larger role in travel discovery, that distributed evidence can increasingly influence who AI recommends. Cited finds the gap between what customers say and what AI recommends — and what that costs in bookings.

AI Revenue Gap analysis for tours and experiences measures how an operator appears across defined AI supported activity and itinerary planning journeys and investigates the participant experience and specialist evidence associated with those patterns.

Evidence categories
What the evidence environment looks like
Guide quality
Expertise, engagement, knowledge, language ability
Authenticity
Local access, insider knowledge, unique content
Safety
Safety record, group management, certifications
Accessibility
Mobility requirements, age suitability, pace options
Value
Price relative to experience quality and duration
Which recommendations matter

The queries that drive consideration.

Food and culture
“Best food tour Rome families”
“Best cooking class Tuscany”
“Best market tour Barcelona”
Adventure
“Best small group trekking Nepal”
“Best adventure tour Patagonia”
“Best rafting experience Costa Rica”
Wildlife
“Best safari Kenya small group”
“Best whale watching Iceland”
“Best polar bear tour Churchill”
What a Recommendation Gap looks like for tours and experiences

Guide quality proven. Activity recommendation goes elsewhere.

Traveller asks AI
“Best small group food tour Rome for families?”

UK family. Activity planning two weeks before visit.
AI recommends
Larger operator recommended. Your operator has consistently higher guide quality ratings and specific family-oriented food tour reviews.
The Recommendation Gap
Guide quality and family suitability evidence exists. It is not structured so AI associates it with family food tour queries in Rome.
Cited identifies the evidence gap and strengthens the legitimate connection.
How Cited works

Define. Baseline. Trace. Strengthen. Rerun.

Five steps. One defined buying situation at a time.

01
Define
Agree the buying situation, traveller type and competitor set.
02
Baseline
Document what AI recommends across five channels.
03
Trace
Investigate evidence associated with those patterns.
04
Strengthen
Improve genuine evidence where legitimate gaps exist.
05
Rerun
Measure what changed against the baseline.

Which experience recommendation should your brand be winning?

Tell us the activity type, destination and traveller profile. We identify the evidence gap.

Book a Strategy Call