Hotels create guest evidence, airlines passenger evidence, TMCs client proof and destinations distributed reputation. Different evidence systems. Same market shift.
Book a Strategy CallSelect your segment to see how the post experience to pre purchase principle applies to your specific evidence environment.
Cited does not apply the same evidence model to every travel company. The thesis is the same. The evidence environment is different by segment.
A hotel generates thousands of guest reviews on public platforms. A DMC builds reputation through trade relationships that have historically not been indexed. A destination accumulates evidence it does not own or control.
Each Cited engagement starts with the specific evidence environment of that segment before any methodology is applied.
Tell us the recommendation your brand wants to win. We will explain how Cited applies to your specific evidence environment.
Book a Strategy Call