Find out exactly where that is happening to you.
Travel brands have spent years optimising what they say. Routes. Rooms. Destinations. Service promises.
Every stay, flight, cruise, tour and booking produces evidence after the experience. Reviews. Advocacy. Complaints. Independent proof. As AI becomes part of travel discovery, that wider evidence environment can increasingly influence how brands are understood and recommended.
Word of mouth is becoming machine readable.
Every team sees a signal. Nobody sees the whole story. That is the problem.
Travel has always run on word of mouth. AI changes the scale at which that word of mouth can participate in discovery. What your customers say after a flight, stay, tour or booking is increasingly relevant to what AI says before the next traveller chooses.
Travel is unusually suited to this. The product is experienced before it can be fully described. Rooms, flights, cruises, tours, meals, transfers. Millions of those experiences produce public evidence, historically scattered across review platforms, editorial sites, directories, social and forums.
The Cited hypothesis: as conversational AI takes a larger role in travel discovery, that distributed reputation becomes increasingly relevant to the recommendation layer. The travel brands that understand this will compound recommendation share while others optimise yesterday’s channels.
Five steps. One defined buying situation at a time. Analyst led and never automated.
Every Sprint produces a documented baseline, executed evidence work, and a rerun against the same buyer journeys. Here is what that looks like.
Three properties. What guests were saying. What AI was missing. What changed at 90 days.
Cited publishes research on how traveller experience, word of mouth and public evidence influence AI recommendation. All research is transparent about what is published, in fieldwork or planned.
Before any engagement, Cited surfaces one specific AI recommendation you're losing — and roughly what it's costing you in bookings. That's your starting point.
Word of mouth is becoming machine readable.
Get a free gap check to see where the signal is breaking down, or a full AI Recommendation Report to see exactly what it is costing you.