Monthly rankings of which hotels and hospitality brands get cited and recommended across ChatGPT, Perplexity, Gemini, Google AI Overview and AI Mode when travellers, luxury advisors, and corporate buyers ask AI for the best property for their trip, occasion, or business need., research programme.
A recurring view of which hotels appear across defined AI travel buying journeys and the evidence patterns surrounding those recommendations.
A traveller planning a honeymoon opens ChatGPT: “What is the most romantic resort in the Maldives?” A corporate travel manager searches Perplexity: “Best business hotel in Dubai for a team of 30 executives?” The properties that appear get the enquiry. Those that do not are invisible.
How we measureEach category has its own buyer intent prompt battery reflecting the specific questions travellers and buyers ask for that hotel type.
Cited does not treat recommendation frequency as an indicator of which brand is best. We find the gap between what customers say and what AI recommends — and measure what that costs in bookings.
A brand appearing consistently in AI answers may have strong structured evidence, a well indexed public profile, or simply more content surface area. A brand absent from AI answers may have equally strong, or stronger, customer evidence that is not yet reaching AI in a structured form. That gap is what Cited investigates.