Monthly rankings of which destination management companies get cited and recommended across ChatGPT, Perplexity, Gemini, Google AI Overview and AI Mode when travel agencies, tour operators, MICE planners, and luxury advisors search for trusted destination partners.
A tour operator planning incentive groups opens Perplexity and searches for the most reliable destination management company in their target market. A MICE planner asks ChatGPT for the best corporate event partner in Dubai. These sourcing decisions happen millions of times a year, and AI is shaping the shortlist.
The DMC benchmark will show, for the first time, which destination management companies in each market are being cited when buyers search. Brands not in the benchmark are not being considered.
A recurring view of which DMCs appear across destination, incentive and MICE buying journeys.
Real brand data and scores will replace the preview placeholders. Get started members are guaranteed inclusion in the first published edition.
Cited does not treat recommendation frequency as an indicator of which brand is best. We find the gap between what customers say and what AI recommends — and measure what that costs in bookings.
A brand appearing consistently in AI answers may have strong structured evidence, a well indexed public profile, or simply more content surface area. A brand absent from AI answers may have equally strong, or stronger, customer evidence that is not yet reaching AI in a structured form. That gap is what Cited investigates.