Monthly rankings of which airlines get cited and recommended across ChatGPT, Perplexity, Gemini, Google AI Overview and AI Mode when travellers and corporate buyers ask which carrier to fly, which loyalty programme to join, and which airline is best for their route., research programme.
A recurring view of which airlines appear across route, cabin and traveller specific AI buying journeys.
A traveller deciding between airlines for a London to Tokyo business class flight opens ChatGPT: “Which airline has the best business class on the London to Tokyo route?” The carrier recommended gets the click. Those not recommended do not get evaluated.
How we measureCited does not treat recommendation frequency as an indicator of which brand is best. We find the gap between what customers say and what AI recommends — and measure what that costs in bookings.
A brand appearing consistently in AI answers may have strong structured evidence, a well indexed public profile, or simply more content surface area. A brand absent from AI answers may have equally strong, or stronger, customer evidence that is not yet reaching AI in a structured form. That gap is what Cited investigates.