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Online Travel Agency
AI Visibility Report — Preview

Which online travel agencies get cited and recommended by ChatGPT, Perplexity, Gemini, Google AI Overview and AI Mode when travellers and corporate buyers ask which booking platform to use? Monthly data for leisure and corporate buyer queries across six markets. Live now.

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Get the full Online Travel Agencies (OTA)
AI Visibility Report — June 2026

Monthly data showing which online travel agencies (ota) brands AI recommends across ChatGPT, Perplexity, Gemini, Google AI Overview and AI Mode. Segment averages, gap analysis, and what moves the score.

Full segment ranking data — June 2026
Segment average Cited Score
Most common AI visibility gaps
What sources AI cites for this segment
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What the OTA report will cover

Six areas of analysis in every
monthly edition.

The OTA AI Visibility Report will be the only monthly data source tracking which booking platforms AI recommends across leisure and corporate buyer queries — and why.

OTA citation rankings by market
Monthly rankings showing which online travel agencies AI recommends when travellers and corporate buyers ask for booking platform recommendations. Global, UK, USA, Australia, India, and Southeast Asia.
Consumer versus corporate buyer split
Separate analysis of which OTAs perform best in leisure traveller queries versus corporate travel buyer queries. The two buyer types produce significantly different rankings.
Platform movement and momentum
Which OTAs are gaining or losing AI citation rate month on month and what signal changes are driving those movements. Competitor alerts for meaningful shifts.
Review and trust signal analysis
How OTA review platform velocity, consumer media presence, and metasearch accuracy correlate with citation rate. Which trust signals predict AI recommendation most reliably.
Query type performance breakdown
How citation rates vary across OTA query types: general booking platforms, specific destination OTAs, luxury booking sites, last-minute deal platforms, and corporate self-booking tools.
Gap analysis for non-ranking OTAs
For OTAs not appearing in the top rankings: exactly which signals are missing and in what priority order. Specific, actionable rather than generic recommendations.
Questions this report will answer

Six questions OTA marketing teams
should want answered every month.

Which online travel agencies do travellers encounter first when asking AI which booking platform to use for international travel?
Which OTAs are AI recommending for corporate self-booking and expense management?
How do OTA citation rates differ between ChatGPT, Perplexity, Gemini, Google AI Overview and AI Mode?
Which review platform signals most predict OTA citation rate in AI queries?
Which OTA is closest to displacing the current leader in each market?
What content types are driving the highest citation rate increases for OTAs this month?
Markets covered at launch

Six markets in the first edition.
More added quarterly.

Consumer and corporate buyer queries are tracked separately in each market. Combined and split scores available in Growth and Enterprise plans.

Global
Leisure and corporate OTA queries
480 prompts per engineLive
United Kingdom
UK-registered and UK-leading OTAs
480 prompts per engineLive
United States
US-registered and US-leading OTAs
480 prompts per engineLive
Australia
Australian market OTAs
320 prompts per engineLive
India
India-based and India-leading OTAs
320 prompts per engineLive
Southeast Asia
Singapore, Malaysia, Thailand, Vietnam
280 prompts per engineLive
Why the consumer vs corporate split matters

OTAs appear very differently
in leisure versus corporate AI queries.

Leisure traveller queries
  • Platform shortlisting for specific destinations
  • Trust and reliability validation
  • Price and deal quality comparison
  • Booking experience quality
  • Mobile app quality and ease of use
Corporate buyer queries
  • Expense integration and reporting capability
  • Approval workflow and policy controls
  • Duty of care and traveller tracking
  • Corporate account management
  • Price transparency and rate negotiation

The OTA report provides separate citation rankings for each query category. An OTA leading in leisure traveller queries may rank very differently in corporate buyer queries.

Related OTA intelligence

What Cited publishes for
online travel agencies now.

Best Online Travel Agencies in AI Search
Monthly benchmark rankings for Global, UK, USA, Australia, India, and Southeast Asia. Live now alongside this report.
See benchmark
AI Discoverability Playbook for Online Travel Agencies
How OTAs build AI visibility when travellers and corporate buyers use AI to find booking platforms. Consumer vs corporate strategy, review velocity, and a 30-day action plan.
Read playbook
AI Discoverability Audit
Get your current OTA AI Visibility Score now. 24 hours. Full competitor benchmark and 90-day action plan included.
Get your audit
Be included in the first OTA AI Visibility Report.
Get your score. First score free. Featured in the first edition when it launches Live.
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