How It Works
For Travel Brands
All Travel Brands Hotels & Resorts Airlines Cruise Lines Vacation Rentals Rail & Ground Tour Operators Tours & Experiences DMCs TMCs OTAs Destinations & DMOs
Research
Cited Research Public Teardowns Benchmarks Methodology Glossary Results Pricing About How It Works
For Travel Brands
All Travel Brands Hotels & Resorts Airlines Cruise Lines Vacation Rentals Rail & Ground Tour Operators Tours & Experiences DMCs TMCs OTAs Destinations & DMOs
Research
Cited Research Public Teardowns Benchmarks Methodology Glossary Results Pricing About
Score dimensions

Seven components. All evidence-based.

Customer Experience Evidence
20 pts
Recurring positive and negative themes from customer feedback and reviews
Review Strength
20 pts
Volume, recency, specificity, sentiment and consistency across platforms
Word-of-Mouth Strength
15 pts
Organic recommendation, referrals, advocacy, community mentions
Third-Party Authority
15 pts
Independent proof, awards, associations, editorial, directories, partners
AI Recommendation Evidence
10 pts
How consistently AI mentions, recommends and cites the brand
Brand Experience Alignment
10 pts
Whether brand claims match what customers consistently report
Trust Risk
10 pts (deduct)
Recurring negatives, contradictions, unresolved complaint patterns
Example, Illustrative
68 /100
↑ +6 points since last rerun
Strongest signal
Service quality, consistently evidenced
Largest opportunity
Family travel, Underactivated evidence signal
Trust risk
Refund complaints, increasing pattern
AI gap
Absent from 41% of high intent queries
Why is AI Recommendation Evidence 54/100?
+18 pts, Appears in 61% of relevant tests
+14 pts, Recommended in 47%
+9 pts, Strong family travel association
+7 pts, Independent citations present
+6 pts, Query coverage adequate
Total: 54 / 100. Every point traced to source evidence.
View full methodology