The Cited Score is the travel industry standard for AI visibility. One number that tells you how often AI recommends your brand when buyers search in your segment — and exactly what to move.
The Cited Score is a weighted composite of six measurable components. Every component is tracked, reported, and has a clear improvement path.
Scores range from 0 to 100. Here is how to read your position and what it means for your next move.
Each segment has its own buyer-intent prompt battery. Scores are not interchangeable across segments.
| Segment | Status | Prompts per engine | Markets | Score available |
|---|---|---|---|---|
| Business Travel and Travel Management Companies | Live | 480 | UK, USA, UAE, India, Global | |
| Destination Management Companies | Live | 320 | UAE, UK, Thailand, Japan (preview) | |
| Online Travel Agencies | Live | 400 | Global, UK, USA (preview) | |
| Tour Operators | Live | 360 | Europe, Asia, Americas | |
| Hotels & Resorts | Live | 480 | Global, UAE, UK, USA | |
| Airlines | 2027 | 360 | Global, Regional |