We create the content that gets travel brands cited in AI search. Answer-pages, buyer FAQs, comparison pages, structured case studies, and capability content — each piece designed for AI citation, not just search engine ranking.
4 answer-pages per month Part of Growth plan Travel-specific content
Eight content types that get travel brands cited.
What we create. Why each type matters.
Not all content moves Cited Scores equally. These eight content types, in this priority order, produce the most consistent citation rate improvement for travel brands.
Answer-pages
Dedicated pages that directly answer the specific questions buyers ask AI. Each page targets one high-value query cluster. This is the content type that produces the highest citation rate improvement per piece.
Buyer question FAQs
Structured FAQ sections covering the top 20 buyer questions in your segment. FAQ schema markup enables direct AI citation. Most effective when placed on or near service pages.
Comparison pages
Pages comparing your brand versus your top competitors across buyer-relevant dimensions. Targets the research phase of the AI buyer journey. Drives citation rate on comparison queries.
Feature and capability pages
Dedicated pages for each key capability your buyers ask about: expense integration, 24/7 support, MICE capability, regional coverage. AI engines cite capability-specific pages more reliably than general service pages.
Structured case studies
Case studies reformatted for AI readability: named program types, specific outcomes, client profile, dates, quantities. Text-based, not PDF. Directly cited in social proof queries.
Entity anchor pages
Company overview pages structured to establish entity signals: what the brand is, what it does, which segment it serves, what markets it covers. The foundation that makes all other content more citable.
Industry authority content
Thought leadership content formatted for AI citation: defined positions on industry topics, structured with clear assertions, published with consistent authorship and entity attribution.
Destination and market guides
For DMCs and tour operators: structured destination guides that establish expertise signals. AI engines use these to assess topical authority and cite brands in destination-specific queries.
How we write for AI citation
Four content principles that produce measurably higher citation rates.
01
Answer first, elaborate second
AI engines extract the direct answer from the first sentence of each section. Content that buries the answer in context paragraphs is rarely cited. Every heading should be a question. Every first sentence should be its complete answer.
02
Specificity beats comprehensiveness
A page that definitively answers one specific buyer question outperforms a page that covers ten questions at surface level. AI engines cite the most specific, authoritative answer they can find for a given query.
03
Entity consistency amplifies everything
Content authority accumulates only when AI engines can consistently identify the brand across all surfaces. Content created without fixing entity signals first produces limited citation gains. Entity comes first.
04
Freshness signals matter in travel
AI engines weight recency for travel content. Destination guides, market data, and capability pages need regular updates to maintain citation rates. Content published once and left to age loses citation velocity.
How it works
Content strategy as part of the AI Visibility Program.
01
Month 1
Cited Score gap audit
We identify your highest-value content gaps from your Cited Score: which query types you appear in, which you do not, and which competitor content is capturing the citations you are missing.
02
Ongoing
4 answer-pages per month
Each month we create four content pieces targeting your highest-priority query gaps. Each piece is SEO-structured, AI-optimised, and published on your site with schema markup.
03
Monthly
Score tracking and iteration
Your Cited Score tracks which content moves your citation rate. We iterate based on performance data, not guesses. Content that works gets expanded. Gaps that remain get targeted next.
Who this is for
Any travel brand that needs AI-optimised content.
Travel management companies building AI visibility from scratch
Destination management companies entering new markets
Online travel agencies expanding their AI presence
Tour operators updating their content strategy post-rebrand
Hospitality brands building pre-opening AI visibility
Airlines launching new routes needing immediate AI presence
Travel brands that have an audit and need the implementation
Pricing
Content strategy is part of the Growth plan.
Included in Growth
Growth plan
$2,997
per month · 3-month minimum
Content strategy is part of the full AI Visibility Program. 4 answer-pages per month, plus all other program deliverables. Limited to 5 new clients per month.
Content strategy works best alongside these Cited services.
AI Discoverability Sprint
The sprint fixes entity signals and restructures existing content. The content strategy builds new content on top of that foundation. Sprint first, strategy second.
Content authority accumulates faster when source authority signals are also being built. Pair content strategy with citation authority for compounding citation rate growth.
Start with your Cited Score to understand which content gaps are most valuable to close. The audit makes every content strategy decision data-driven, not guesswork.