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Tour Operator
AI Visibility Report — Preview

Which tour operators get cited and recommended by ChatGPT, Perplexity, Gemini, Google AI Overview and AI Mode when travellers and luxury advisors ask for tour company recommendations? Monthly data across 6 trip-type clusters and 15 destination markets. Live now.

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Get the full Tour Operators
AI Visibility Report — June 2026

Monthly data showing which tour operators brands AI recommends across ChatGPT, Perplexity, Gemini, Google AI Overview and AI Mode. Segment averages, gap analysis, and what moves the score.

Full segment ranking data — June 2026
Segment average Cited Score
Most common AI visibility gaps
What sources AI cites for this segment
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What the Tour Operator report will cover

Six areas of analysis in every
monthly edition.

The Tour Operator AI Visibility Report will be the only monthly data source tracking which tour operators AI recommends across every major trip category and destination cluster.

Tour operator citation rankings by cluster
Monthly rankings showing which tour operators AI recommends when travellers and luxury advisors ask for tour company recommendations — by destination cluster and trip type.
Luxury versus adventure versus small group split
Separate analysis of which tour operators perform best in luxury query types versus adventure, small group cultural, family, and eco-tour query types. The segments produce significantly different rankings.
Operator movement and momentum
Which tour operators are gaining or losing AI citation rate month on month and what signal changes are driving those movements. Competitor alerts for meaningful shifts in rankings.
Destination cluster performance
How tour operator citation rates vary by destination cluster: Europe, Africa, Asia, Americas, Pacific, and Polar. Which operators dominate which destination categories and why.
Media and authority signal analysis
How luxury travel media mentions, ABTA and ATTA membership, TripAdvisor Travellers Choice status, and structured itinerary content correlate with citation rate by operator type.
Gap analysis for non-ranking operators
For tour operators not appearing in the top rankings: the specific missing signals and the priority order in which to address them. Actionable rather than generic.
Questions this report will answer

Six questions tour operator marketing
teams should want answered every month.

Which tour operators does AI recommend when travellers search for luxury safari companies?
Which adventure tour operators are being cited most often for South American destinations?
How do tour operator citation rates differ between ChatGPT, Perplexity, Gemini, Google AI Overview and AI Mode?
Which travel media signals most predict tour operator citation rate in AI recommendation queries?
Which small group tour operator is closest to displacing the current leader in cultural Asia tours?
What content types are driving the highest citation rate increases for tour operators this month?
Trip-type clusters covered

Six clusters in the first edition.
Destination market breakdown within each cluster.

Each cluster has its own buyer-intent prompt battery. Rankings within each cluster are published by destination market and global composite.

Luxury and tailor-made tours
Live3 engines
Adventure and expedition tours
Live3 engines
Small group cultural tours
Live3 engines
Family and multigenerational tours
Live3 engines
Cycling and walking holidays
Live3 engines
Eco and sustainable tours
Live3 engines
How to get included in the first edition

Three ways to appear in the Tour Operator
AI Visibility Report at launch.

01
Get started
Get your Tour Operator Cited Score
Get started members are automatically included in the first published edition of the Tour Operator AI Visibility Report. First Cited Score at no charge.
02
Manual audit
Get a manual audit now
We run the prompts for your top 2 destination clusters and trip types today and deliver your Cited Initial scan within 24 hours. Your current score becomes the baseline for the report comparison.
03
Build now
Start building AI visibility
Use the Tour Operator playbook to begin improving your destination entity signals, trip-type content, and source authority. Brands that start now will lead the first edition.
Related Tour Operator intelligence

Everything Cited publishes for tour operators.

Best Tour Operators in AI Search
Monthly benchmark rankings across 6 trip-type clusters and 15 destination markets. Live now alongside this report.
See benchmark
AI Discoverability Playbook for Tour Operators
Step-by-step guide to building AI visibility for tour operators. Destination entity signals, trip-type content, association authority, and a 30-day action plan.
Read playbook
AI Discoverability Audit
Get your current Tour Operator AI Visibility Score now. Manual audit within 24 hours. Full competitor benchmark and 90-day action plan.
Get your audit
Be included in the first Tour Operator AI Visibility Report.
Get your score. First score free. Featured in the first edition when it launches Live.
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